YOUR BRAND AND THE METAVERSE
Posted on 23-03-2023 01:33 AM
YOUR BRAND AND THE METAVERSE
YOUR BRAND AND THE METAVERSE
Let me start off this blog by being brutally honest. Our society will be negatively impacted by the Metaverse, according to me.
It is my belief that we need to reduce screen time and online experiences and focus more on Local SEO Services in Manteca, CA. We are already losing touch with reality, and I'm concerned that society will lose much more touch.
I am also confident that along with the negative impact the Metaverse will have on our society, there will also be an abundance of incredible positives that we will all benefit from. This blog is not about bashing the Metaverse, it's about demonstrating how early adopters can gain massive benefits from this space.
WHAT IS THE METAVERSE?
The Metaverse is a vast network of real-time simulations and 3D worlds. The feeling of standing in a faraway country, or trying on that piece of clothing, or riding that wave in Laguna is no longer simply a dream. You will be able to experience dreams like this and others in real-time in the Metaverse with countless other people.
It has been stated by many thought leaders that there is no such thing as a Metaverse, but I believe this will be one of society's greatest challenges. Determining real from fantasy.
HOW OLD IS THE METAVERSE?
Although many people do not realize it, the Metaverse is not a new concept. The subject was only widely discussed after Mark Zuckerberg changed the brand name of Facebook to Meta at the end of 2021.
According to Neal Stephenson's dystopian cyberpunk novel Snow Crash, the metaverse was first described in 1986. With William Gibson's Neuromancer, which describes a virtual reality, it is considered a canon of the genre.
Google Search Trends for 2021 can be found here.
Google Trends - Metaverse 2021
A spike in search trends like this signals an opportunity. Is there a way for brands to take advantage of this knowledge and benefit from it?
ADVERTISING IN THE METAVERSE
Metaverse marketing will be most effective if you don't even realize you are being targeted by it.
Influencers started appearing a long time ago, don't you think? At the time, we assumed they were people we knew, or trusted, sharing bits and pieces of their life rather than trying to sell us anything. Influencer marketing was one of the best forms of hidden marketing before it became popular.
As I mentioned before, I expect a sense of organic connection to be part of the Metaverse, and frankly, it has already started.
REAL PRODUCTS BUYED IN THE METAVERSE
Metaverse walks through the city you've always wanted to see. Using your MetaMask wallet, you order pizza from Domino's. Then your doorbell rings, and your pizza arrives at your doorstep, rather than in the Metaverse. Weird right? This is a real thing, though. As a result, an NFT of the first pizza ever purchased has been posted on OpenSea.
Dominos - Metaverse Purchase
The initiative isn't only going to benefit huge chains like Domino's, it'll also benefit smaller brands. However, it will take them longer to reach this level.
You might think of it as a live performance that was canceled or rescheduled due to Covid. Usually, big companies like the MLB and NBA will come up with a solution, but this is now happening with small local venues as well. A show or event has been streamed instead of being canceled altogether, and our faces have even been displayed on a seat in a stadium during a basketball game to show what we were feeling.
Similarly, I fully expect you to be able to see your favorite artist at Madison Square Garden through the Metaverse one day.
It's still possible to see it in person. Would you like to stream it at home for a lower price? Absolutely. Metaverse viewers, want to see it live? You're welcome, just make a payment through your digital wallet to digital marketing services in Manteca, CA.
MASTERING DIGITAL ASSETS FOR METAVERSE
The Metaverse is seeing large brands like Coca-Cola, Gucci, and Gap starting to create products that can be worn and exchanged. Eventually, people will be able to sell these digital assets for profit in order to demonstrate their social status.
In case you missed it last month, here is Gap's first NFT. Once these were sold out, people were able to purchase a more exclusive and rare digital asset. In essence, you cannot buy the rare digital assets without buying the lower-priced ones.
Moreover, buying a less rare asset does not guarantee you'll get the more rare one.
The Gap's First NFT
The Metaverse could be used in the same way as local brands create their own apparel. It's natural for people to want to repping their favorite local brands. Take the same approach in the Metaverse.
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